- Created on Friday, April 26 2013 14:11
Hallmark Health System is launching an exciting radio, television, newspaper, transit, billboard, direct mail and social media campaign to increase greater awareness about our advanced medical services. Many of the ads feature compelling and persuasive testimonials from grateful patients who speak about the exceptional care they received at Lawrence Memorial Hospital of Medford and Melrose-Wakefield Hospital as well as our Center for Orthopedics and Sports Medicine, Center for Weight Management and Weight Loss Surgery and the Hematology and Oncology Center. Ads will also promote the Urgent Care Center at Lawrence Memorial Hospital and the new Joslin Diabetes Affiliate at Melrose-Wakefield Hospital.
Large print ads will appear in local community newspapers and the Boston Globe North of Boston edition. The newspaper ads will be supplemented by on-line ads on the homepage of these newspapers’ websites as well as various Patch news sites. Broadcast ads will run on WBZ-AM, KISS 108 FM, and Comcast television shows that include Boston Red Sox games, Food Network, Top Chef, House Hunters and movies on Lifetime. Ads will also air on WCVB-TV’s morning and evening newscasts, Good Morning America and the station’s popular Chronicle show. Transit ads will appear at commuter rail stations in our service area and inside subway and commuter rail cars. A billboard on Rt. 93 North and South in Stoneham will feature HHS messaging. Direct mail, social media and public relations will also be used in this highly integrated and intensive campaign.
Click here to view our print advertisements.
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