Hallmark Health's Community Benefits Programs

Hallmark Health is committed to improving the quality of healthcare we provide to residents, in our hospitals, medical centers, and in community settings. We also welcome the opportunity to promote the health and well-being of our communities and to identify and assist those residents that are most in need; especially vulnerable residents with complex health needs and social, economic, and environmental disadvantages.

From the front door of our hospitals and health centers to the frontline in the community, we remain confident and steadfast in our commitment to changing the face of healthcare to best support the residents of our service area.

In 2016, Hallmark Health collected primary and secondary data to identify the health care needs of the communities we serve and to help people gain the tools and knowledge they need to make healthy choices and lead healthy lives. You will find this data listed in the 2016 Community Health Needs Assessment.

In addition to a wide variety of programs focusing on basic health concerns, we also offer creative approaches targeting the specific health concerns of some of our most vulnerable populations. These programs are listed in the Community Health Improvement Plan (CHIP).

2015 Community Benefits Report

2016 Patient Family Advisory Council Annual Report

2017 - "The Health of Hallmark"
, a four-part series created by the Wicked Local newspaper group. The first installment in the series is a recap of the history of Hallmark Health, "Local from the start". 

The second installment is titled, "Hallmark Health draws on local partnerhsips to serve community" and uses the monthly Mobile Food Market in Malden to illustrate the tremendous body of work Hallmark Health and its employees do to serve our community and build partnerships. Watch the video to get a view of the Mobile Food Market from several different perspectives.

2017 Mobile Food Market Video 500
Eileen Dern
Hallmark Health Community Services Director


Community Health Needs Assessment


Between March 2015 and August 2016, Hallmark Health undertook its second comprehensive Community Health Needs Assessment (CHNA), working in collaboration with the Institute for Community Health. The CHNA meets the dual requirements of the Internal Revenue Service, United States Treasury Department, and guidelines for acute care hospitals set forth by the Massachusetts Office of the Attorney General, that mandate hospitals complete a Needs Assessment a minimum of every three years.

The Assessment details insight into the current health status of the nine communities in the Hallmark Health Community Benefits service area, defines our primary and secondary health priorities to be addressed, and identifies opportunities for optimizing population health improvement.

The Report details insight into the current health status of the nine communities in the Hallmark Health Community Benefits service area, defines HHS’s primary and secondary health priorities to be addressed, and identifies opportunities for optimizing population health improvement. It will guide HHS's Community Benefits planning and implementation process over the next several months, as it develops a new three-year Community Benefits Implementation Plan for 2017-19.

Report Documents

The 2016 and 2013 CHNA documents (including appendices) are available for download and review:

2016 Community Health Needs Assessment Executive Summary and Final Report

2013 Community Benefits Needs Assessment Executive Summary and Final Report

Printed copies of both the 2016 and 2013 Needs Assessments are available for public review at these Hallmark Health locations during regular business hours:

  • •  Human Resources Department, Melrose-Wakefield Hospital
  • •  Human Resources Department, Lawrence Memorial Hospital of Medford
  • •  101 Main Street, Medford, Hallmark Health, Suite 116
  • •  Hallmark Health Medical Center, Reading
  • •  CHEM Center, Stoneham
  • •  Community Services, 239 Commercial Street, Malden

Questions and Feedback

We’d love to hear from you! If you’d like to share any feedback related to the 2013 or 2016 CHNA, or your thoughts or concerns related to other health needs or Hallmark Health Community Benefits services in the catchment area, please contact Barbara Kaufman, Manager, Community Benefits & Operations, at 781-338-7572, or by email This email address is being protected from spambots. You need JavaScript enabled to view it..

Community Benefits Mission Statement

Hallmark Health is committed to building and sustaining a strong, vibrant and healthy community. 

Hallmark Health dedicates appropriate resources to collaborations with community partners and the utilization of community members' input toward improving health services. 

Hallmark Health pledges to act as a resource and to work with the community during emergencies; improve access to care; identify, monitor, and address the unique health care needs within its core communities; and promote healthier lifestyles for residents through health education and prevention activities.


Target Populations

The primary areas of focus and the target populations for the 2014 - 2016 Community Benefits Plan are detailed below:

Primary Priorities

  • •   Residents managing behavioral health issues and substance use. 
  • •   Community members at risk for developing cancer or being treated for cancer, with a focus on lung, colorectal, oral, head and neck, breast and skin cancers.
  • •   Residents at risk for developing cardiovascular disease. 
  • •   Men, women, and children with weight management issues, with specific focus on obesity prevention.
  • •   Community members at risk for developing diabetes or with diabetes management issues.
  • •   Residents needing access to healthcare. 
  • •   Vulnerable populations needing services; such as families with children/adolescents at risk, elders, the disabled, and those with behavioral health issues.
  • •   Recruitment, education and training of nurses, physicians, other practitioners and communnity volunteers needed to care for those populations, as well as appropriate research to enhance access to health care and improve health services.

Secondary Priorities

  • Residents impacted by tuberculosis and other infectious diseases.
  • Men, women and children at risk for developing bone and joint injuries or disease, with a focus on injury prevention for all ages.
  • Residents impacted by respiratory health issues.
  • Residents impacted by sexual assault/domestic violence.
  • The community at-large to be prepared for disasters and emergencies.

Key Community Benefits Programs

Community Health Improvement Plan (CHIP) 2017-2019

Community Benefits Implementation Plan 2014-2016

Summary of Community Benefits Programs 2016

For a .pdf of each of the following Priorities, click the links below.

Primary Health Priorities

Secondary Health Priorities  

Key Community Benefits Programs Outcomes for 2016

Mobile Food Market
: In a one year period encompassing FY 2015- FY 2016, the Mobile Food Market provided 5,457 family visits—an average of 455 families per month. The program distributed approximately 196,450 pounds of food, the equivalent of 163,708 meals. The Greater Boston Food Bank shared that during this time period their goal of “one meal a day” was surpassed and in five of the nine communities served by Hallmark Health, “two meals a day” was reached for food insecure individuals representing the work of Hallmark Health, local food banks, and other food distribution programs.

Breastfeeding Catalyst Program: In fiscal 2016, more than 6,600 clinicians around the world have completed an online education module developed by Hallmark Health’s breastfeeding services promoting best practices to support exclusive and long-term breastfeeding.

Community Based Care Transitions (CCTP) Program: In FY 2016, the CMS (Centers for Medicare and Medicaid Services) Innovation Forum awarded the CCTP program continued funding to support its work on reduction of hospital re-admission rates and improving the transitions of patients from one health care setting to another in high risk populations. The Mystic Basin cohort has served more than 4,000 patients and has been recognized as a best practice program by CMS, ranking in the top 3 performers among its peer group in reducing hospital readmission rates and overall health care expense. Funding for this program is expected to end in FY 2017.

Asian Elder Diabetes Health Project: While this grant-funded program ended early in the fiscal year, in 2016, the program provided education and screening by Certified Diabetes Educators (working with medical interpreters) for 14 Asian elders at the Malden Senior Center.

Aging in Balance-Senior Outreach Program: The Aging in Balance program continued to serve the North Suburban communities, providing educational programs, blood pressure monitoring and ask- a-nurse clinics at low-income elder housing sites and community-based venues. In FY 2016, the Senior Outreach Nurse provided 2,043 blood pressure screenings at 24 area locations. Over the year more than 250 elders attended community education programs on topics such as “Health and Wellness BINGO”, “Slips, Trips and Falls”, “Meditation for Health”, “De-stress for Heart Health”, “Sleepless in New England – Tips to getting a good night sleep”, and “Sunnyside Up” a positive thinking program. In addition, the Senior Outreach Nurse coordinated elder health fairs and several programs well-attended programs for caregivers facilitated by the Alzheimer’s Association.

Supported Birth Program- Transition to the COACHH Program: In FY 2016, the Supported Birth Program was transitioned into the new Collaborative Outreach and Accountable Care Program at Hallmark Health (COACHH). The HHS COACHH program, funded by the Health Policy Commission, provides case management services for three vulnerable populations. One cohort is for pregnant women with Opioid Use Disorders. In 2016, 16 women received services from a multidisciplinary team including a nurse practitioner, social worker, pharmacist, and community health worker.

Dutton Adult Day Health Center: In FY 2016, 102 participants received adult day health services with an average daily census of 40.4 participants at the Dutton Center. The Center also successfully completed its first licensing site visit with the MA Department of Public Health.

Save a Life, Pass it On! CPR in Schools: In FY 2016, more than 800 high school students from Malden, Medford, Melrose and Wakefield were trained in American Heart Association’s “Family and Friends, CPR Any Time’ program model. Students were encouraged to train and document training of an additional 1,500 to 2,000 individuals in the community, using their CPR kits.

Lifeline Testing Buddies: In FY 2016, the Hallmark Health Manager of Volunteer Services mentored and trained 7 Lifeline Testing Buddies. These high school students made between 90-100 calls weekly to remind Lifeline subscribers to test their home personal emergency response system. The program helps to ensure elders are safer at home and that young adults are comfortable making phone calls, in lieu of their usual texting with peers.

North Suburban Child and Family Resource Network: Hallmark Health continued to work closely with Wakefield Public Schools to develop new initiatives to support families. At the request of the MA Department of Early Education and Care, Hallmark Health’s Program Manager provided consultation and guidance to the Malden CFCE program around outreach strategies, program development, staff training, and engagement.

Mystic Valley Public Health Coalition: Massachusetts Opioid Addiction Prevention Collaborative (MOAPC): Hallmark Health continues to support the Coalition’s community-based prevention strategies, including campaigns to reduce the stigma facing individuals with substance use disorders and their families. The health system has also strengthened connections to initiatives such as the Collaborative Outreach and Adaptable Care at Hallmark Health (COACHH) program, that provide wrap-around services to at-risk populations, including individuals who have experienced an overdose reversal.

Mothers Helping Mothers Closet: In FY 2016, 409 appointments were made to the store and families benefited by receiving lightly used clothing and baby care supplies for their children from birth through school age. The program averages 34 appointments monthly.


Community Programs and Activities 2017

Click the thumbnail of the image below to view the primary areas of focus and the target populations for the 2017-2019 Community Benefits Plan.

Community Health Implementation Plan 300


Community Benefit Programs and Activities 2017-2019

Click here for a full list of all programs and initiatives
planned to address the priorities.


Community Benefits Advisory Council

Community Representatives:

Loretta Kemp, Area resident

Mei Hung, Executive Director, Chinese Culture Connection

Thomas Feagley, Executive Director, The Bread of Life Malden

Hallmark Health System Representatives

Eda George, RN, PhD, Trustee

Diane Farraher-Smith RN, MSN, MBA, System Vice President, Home Care & Community Programs, Chair

Charles Whipple, Esq., MHSA, Executive Vice President & Chief Legal Officer

David Richman, MD, Obstetrics & Gynecology, Hallmark Health Medical Associates

Kristyn Newhall, MD, Family Medicine, Malden Family Health Center

Lori Howley, Chief Marketing Officer

Elisa Scher, RN-BC, MSN, Associate Chief Nursing Officer, Ambulatory Nursing

Susan Riley, Controller

Amanda Niemi, Manager, Central Scheduling/Insurance Coordination/Interpreter Services

Susan Appleyard, LICSW, Manager, Case Management

Cynthia Lyons, BSN, RN, Director of Clinical Services, Hallmark Health VNA & Hospice, Inc.

Eileen Dern, RN, CES, Director, Community Services

Barbara Kaufman, MPH, Manager, Community Benefits & Operations


Community Partners

If you are interested in becoming a Community Partner with Hallmark Health, please contact Barbara Kaufman, Manager, Community Benefits & Operations by email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone, 781-338-7572.

Community Teams

Hallmark Health's community outreach teams work to boost institutional involvement, identify community needs and otherwise reach out to local organizations in their respective towns.

Their efforts have won Hallmark Health three major awards from local chambers of commerce and ensured that Hallmark Health is the organization that local communities look to when they face a health-related challenge or need.

Many Hallmark Health staff members live in our primary or secondary service area and participate on a team or a team-sponsored event each year. Teams solicit input from key community leaders including; superintendents of schools, state representatives and local health departments. The community teams log hundreds of hours annually as active members in civic groups and service organizations throughout the North Suburban Region.

Please contact Judith Sadacca, Community Relations Manager by email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone, 781-338-7246 for information about our Community Teams.

healthy melrose2011 
Healthy Melrose 2011

Financial Assistance Policies

Hallmark Health is a frontline caregiver providing medically necessary care for all people who present to its facility and locations regardless of ability to pay. Hallmark Health offers this care for all patients that come to our facilities 24 hours a day, seven days a week, and 365 days a year. As a result, Hallmark Health is committed to providing all of our patients with high-quality care and services. As part of this commitment, Hallmark Health works with individuals with limited incomes and resources to find available options to cover the cost of their care. 

The following documents will help to explain and assist you in navigating the Financial Assistance process. The complete Hallmark Health Financial Assistance Policy, and a “plain language” summary version are provided at the links below, and are available in English, Spanish, Haitian Creole, Chinese, Vietnamese, Portuguese, Italian, and Arabic. Hallmark Health's financial assistance application is the same application used to determine MassHealth eligibility and can be filled out online. If you wish to print a financial assistance application, you will find the link below along with Hallmark Health's Credit and Collection Policy.

If you require a document or assistance in a language not listed here, Hallmark Health Interpreter Services support is available, and will be provided at no cost to assist you.

Financial Assistance Policy (Plain Language-ENG)   
Financial Assistance Policy (Full-ENG) 
Hallmark Health's Credit and Collection Policy
Financial Assistance Application

Financial Assistance Policy (Plain Language-ESP)
Financial Assistance Policy (Full-ESP)
Financial Assistance Application in Spanish

Financial Assistance Policy (Plain Language-HCR)
Financial Assistance Policy (Full-HCR)

Financial Assistance Policy (Plain Language-CHS)
Financial Assistance Policy (Full-CHS)

Financial Assistance Policy (Plain Language-VIE)
Financial Assistance Policy (Full-VIE)   

Financial Assistance Policy (Plain Language-POR)
Financial Assistance Policy (Full-POR)

Financial Assistance Policy (Plain Language-ITA)
Financial Assistance Policy (Full-ITA)

عربي (ARABIC)
Financial Assistance Policy (Plain Language-ARA)
Financial Assistance Policy (Full-ARA)

If you have any questions, please contact one of our Financial Counselors.

Melrose-Wakefield Hospital

  • •  781-979-3437
  • •  781-979-3592

Lawrence Memorial Hospital

  • •  781-306-6203




News & Events

Hallmark Health has named Michael Connelly chief financial officer and executive vice president....


Not to be missed... 

social facebook   social twitter   social youtube