The facility will house physicians on the second and third floor including the specialties, family and internal medicine, cardiology, pediatrics, gastroenterology, podiatry and obstetrics. The first floor will conveniently house state of the art diagnostic equipment and includes rehabilitation and physical therapy, phlebotomy, ultrasound, x-ray, bone densitometry, digital mammography, and CAT scan. MRI services will be added within two years.
According to Hallmark Executive Vice President Christine Candio, the buzz among the physicians moving into the facility is the convenience for their patients for any diagnostic needs.
“They’re very excited. We worked with their offices and customized imaging to best accommodate physicians office hours,” she said, adding that Hallmark took into account that some doctors have evening office hours. “We have tried to mirror that for patient convenience.”
The diagnostic services will also be available to local doctors outside the facility.
“It’s good to see the building revitalized,” said Reading Town Manager Peter Hechenbleikner. “It’s a very appropriate use. Hallmark Health is a well-known institution and will be a good neighbor. It’s very in keeping with the redevelopment of Reading — with the economic development of this side of town.”
“The community was interested in having us here. The opportunity arose and here we are,” said Richard Pozniak, systems director of marketing for Hallmark Health. “We try to supply the need of the community. It’s not just a medical center but part of a health care delivery system. That’s the systems approach to health care.”
Hallmark Health also includes, Melrose-Wakefield Hospital, Lawrence Memorial Hospital in Medford, Hallmark Health Cancer Center in Stoneham, Hallmark Health Medical Center, and Hallmark Health VNA and Hospice.
“You’ll be impressed as you walk through the building,” said Hallmark President and CEO Michael Sack. “It’s not only a spectacular building but a spectacular location.”
He indicated that Hallmark Health would be interested in expanding in the community.
“Use us and we will respond to the needs,” he said. “It’s important for people to understand we are not looking at this as a one-shot opportunity. We are looking to expand, looking at other kinds of interactions.”
He said Hallmark’s community involvement in the other cities and towns where they are located and how that will happen in Reading in the future as well.
“We become part of the fabric of the community, unlike the big academic facilities in Boston.”
During the tour of the facility, attendees seemed impressed with the brand new state of the art equipment as well as the bright cheerful physicians’ offices each with their own private waiting area.