Hallmark Health System recently received a Gold Lamplighter award at the 2015 New England Society for Healthcare Communications (NESHCo) spring conference.

Hallmark Health’s Facebook hashtag campaign, #EverydayAtHallmarkHealth, earned top prize in the Social Media Campaign category. #EverydayAtHallmarkHealth uses engaging photographs along with the stories of patients, employees and community members to highlight the many different aspects of caring that happen both within and outside of Hallmark Health’s physical walls.

Hallmark Health has an active social media presence on Facebook, Twitter, YouTube and Instagram.

The awards were given at NESHCo’s 25th Annual Lamplighter Awards held this year in Boston, which honored 68 hospitals, health care facilities, and marketing and advertising agencies for excellence in marketing, public relations and communications.

The Lamplighters were established to showcase and honor health care communications excellence in the New England region. The 2015 competition included 328 entries from throughout the region. Entries were judged by the Georgia Society for Healthcare Marketing and Public Relations and the Mississippi Society for Healthcare Marketing and Public Relations.

“Hospitals, health care facilities, and marketing and advertising agencies are submitting works of excellence to the Lamplighter Awards in record numbers,” said Jill McDonald Halsey, NESHCo president. “Being recognized by the New England Society of Healthcare Communications has taken on its own stature as an acknowledgement of excellence in marketing, communications, advertising and overall strategy. We are proud that our association has created this level of recognition for New England professionals who excel in their work.”

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