Media Coverage

Welcome to Hallmark Health System's (HHS) Media Coverage section. This section is designed to assist patients and journalists seeking information about our current news and to introduce our healthcare experts. We are also available to assist you by providing information about HHS and its members, including Lawrence Memorial of Medford and Melrose-Wakefield Hospitals.

To arrange an interview or photo shoot, contact This email address is being protected from spambots. You need JavaScript enabled to view it., Director, Media Relations and Social Media, at 781-338-7234. We also maintain a 24-hour media on-call system. If you are on deadline after normal business hours, call the HHS operator at 781-979-3000 and ask them to page the media relations team member on-call.

Malden Observer

May 6, 2011

By Kristin Ereckson

While teen pregnancy is on the rise in the U.S., a local home visiting program for young mothers is working to keep the numbers down in Malden and its surrounding communities.

A part of the Healthy Families America initiative, Healthy Families Massachusetts is a statewide home visiting program for first-time parents age 20 and under, funded by the Children’s Trust Fund. Based at Hallmark Health System and located on Commercial Street in Malden, Healthy Families Melrose/Wakefield is the local Healthy Families program that serves Malden and surrounding communities.

According to Healthy Families Program Director Beth Chockley, the goal of the program is to help young families in Malden, Everett, Melrose, Medford, Stoneham, Wakefield, Reading and North Reading to “get off to a healthy start.” Program staff make weekly visits to families’ homes to provide them with a wide range of support, from prenatal education to first aid training to child development education to helping mothers to set personal goals. Participants are allowed to partake in Healthy Families until the child turns 3 years old.

Currently, approximately 50 families are enrolled in the program, with 25 percent residing in Malden, Chockley said.

“Teen pregnancy has been a significant issue in Malden and other local communities,” said Chockley, noting that teen pregnancy affects families of all cultures, across all socio-economic groups. “One of our main goals is to help young parents avoid a second pregnancy. Through education and support, we help them to make responsible choices. We provide them with hope for the future.”

And it seems to be working: only 11 percent of Healthy Families participants have had a second child in the two years since the first birth, compared to the statewide average of 16.6 percent and a national annual rate of 35 percent, Chockley said.

Malden resident Nicole Graffam knows firsthand about what kind of hope Healthy Families can provide. Now 22, she voluntary enrolled in the program at age 18, when she was pregnant with her first child, Nathaniel. She recently graduated from the initiative.

“I was a new mom and didn’t know what I was doing,” Graffam said.

When she first entered the program, Graffam endured many hardships — she lived in a homeless shelter temporarily and struggled to put food on the table. Not only did the Healthy Families program provide her with gift cards to buy groceries, but it also encouraged her to create a list of goals, which included securing her own apartment, going back to school and finding a job.
Graffam felt most relieved to have Healthy Families on hand when she noticed her son consistently banging his head on the floor.

“I thought he had some type of issue, and I didn’t have access to the Internet to do my own research,” Graffam said. “My Healthy Families worker did research for me and reassured me that it’s normal. Eventually, he stopped doing it.”

Three years later, Graffam is in a drastically different place than when she first joined the program — she is living on her own with her son, heading back to Bunker Hill Community College in the fall and working as a youth and teen specialist and administrative assistant for the Joint Committee for Children’s Health Care in Everett.

“The Healthy Families program provides a relationship unlike any other,” Graffam said. “It’s not like a friendship or a relationship with a boyfriend. But it is a relationship where they actually listen and care about you and want to help.”

Billie Ann Senopoulos, a senior home visitor with Healthy Families, has been with the program for 12 years and values all of the relationships she has made with her participants. Her favorite part of her job: bringing a mother and child together.

“When I go to a home, often times the teen has no idea what to do with the infant,” Senopoulos said. “The infant is not being touched. But I teach them how to kiss the baby, how to love the baby. I’m hopefully getting these teens off to a better start in life.”

While the Healthy Families program is aiming to keep teen pregnancy rates low in local communities, national teen pregnancy rates are not so encouraging. For the first time in more than a decade, the nation’s teen pregnancy rates rose 3 percent in 2006, reflecting increases in teen birth and abortion rates of 4 percent and 1 percent, respectively, according to a Guttmacher Institute survey released in January 2010.

“…It is clearly time to redouble our efforts to make sure our young people have the information, interpersonal skills and health services they need to prevent unwanted pregnancies and to become sexually healthy adults,” said Lawrence Finer, Guttmacher’s director of domestic research, in a statement. 

Healthy Families is chipping away at providing those such services and, for the most part, has achieved much success: 88 percent of Healthy Families parents have not abused or neglected their children. In addition, 83 percent of Healthy Families participants are continuing their education or have graduated from school, compared to the national level of 53 percent of teen mothers, Chockley said.

“It’s important to influence families as they are starting out, to get them out on the right foot as they are learning their skills and starting their families before patterns are ingrained,” added Chockley. “The first three years of life are most critical.”

— To learn more about the Healthy Families program, call 781-338-7550 or contact Healthy Families Program Director Beth Chockley directly at 781-338-7541.

Medford Transcript

March, 17, 2011

By Nell Escobar Coakley

In 2010, nearly 19 million people over the age of 20 were newly diagnosed with diabetes. The Centers for Disease Control and Prevention estimates that nearly seven million more went undiagnosed in the same year.

Those numbers, say health officials, are staggering. And, they add, the epidemic is spreading.

“There is a greater awareness of the problem because it’s being reported more,” said Dr. Sunita Schurgin, chief of endocrinology at Lawrence Memorial Hospital. “The numbers are definitely up from what they were even 20 or 30 years go.”

That’s why Hallmark Health has joined forces with Joslin Diabetes Center in Boston to become one of the world-renowned organization’s 42 affiliate locations in the United States. On March 23, Hallmark will cut the ribbon on its new location at Lawrence Memorial Hospital in Medford.

“We’ve had a certified program for 10 years,” said Terry Giove, Hallmark’s vice president of ambulatory services. “The program has been growing and growing and we still knew that we had not tapped all of the community’s needs.”

Giove said Hallmark ended up purchasing a portion of a private practice that was getting ready to give up its endocrinology and diabetes specialties. The organization then turned the practice into a diabetes center, which it opened last year.

Then six months ago, she added, someone met someone else at a function and soon everyone was talking about the possibility of Joslin and Hallmark joining forces on the diabetes front.

“It was basically a win-win for everyone,” Giove said. “Over the past several months, Joslin has met with us and our physicians. They gave a presentation to the Medical Executive Committee. There was a vote before it went to the Board of Trustees. Everyone voted on it.”

Schurgin said everyone is very excited about the affiliation because it opens so many avenues for not only the patients, but also doctors looking to be on the cutting edge of diabetes research.

“It’s a field that’s constantly changing, as far as treatment options,” she said. “We have brand new medications that seem to be coming out every six months with good results for our patients.”

And it doesn’t hurt to have the Joslin name either.

“I sometimes find that my patients are not listening,” said Dr. Sybil Kramer, another Hallmark endocrinologist who practices mainly at Melrose-Wakefield Hospital. “This might help add a little more respect to my title and maybe having the Joslin name behind me will give me a little more clout.”

Kramer added being affiliated with Joslin also allows her to meet other doctors nationwide and see what they’re doing.

“And they have great materials,” she said. “I am incorporating the material into what Hallmark Health already has.”

Diabetes is the seventh leading cause of death in the U.S. and a leading contributor of heart disease, stroke, limb amputation, kidney failure and new cases of blindness. Because of this, both Kramer and Schurgin say it’s important for patients to be involved in their own care.

“Patients need to change their psychology,” Kramer said. “They’re used to going to get pills and being told what to do. They need to take charge and be responsible for their disease because it’s within their power to change the course of their lives.”

Kramer blamed the explosion of the disease not only on the sedentary lifestyle many people lead these days, but the refusal of many to cut back on the junk food and get out of the house.

“Diabetes actually starts about 10 years before you start to see some of the effects,” she said. “That’s why it’s important to catch it early before it becomes serious.”

Schurgin agreed.

“One of the things we like to do is have our patients see a diabetes educator, someone who is accredited in providing that sort of information,” she said. “[Patients] often have another whole world open up to them. Often times, they come in with a chip on their shoulder, but after meeting with the educator, they often feel better. They have a magical way of dealing with patients.”

Schurgin said patients often feel as if someone is preaching at them, but meeting with a diabetes educator helps them see their disease in a very real way.

“The educators have a way to get down to the day-to-day struggles they have,” she said. “There’s an overwhelming sense of too many choices out there and an educator really helps them get down to the reality of their lives.”

Schurgin added there are many pitfalls diabetes patients face on a daily basis, and that’s why it’s important for them to receive not only education, but access to information. The Joslin affiliation does just that.

“Sometimes people have very mild symptoms, like feeing draggy or having a dry mouth, and sometimes those are not even very noticeable,” she said. “But we always recommend they receive a screening, especially if there is any family history, because your chances [grow exponentially] depending on if it’s a parent or sibling.”

It’s also not the end of your world if you are diagnosed with the disease, Schurgin added, because there are so many treatment options.

“People often imagine diabetes as something their grandmother had, and that isn’t the case,” she said. “There are things our patients can do to avoid complications and change the course of their own disease.”

From a physician’s standpoint, Schurgin and Kramer said there are both oral and injectable medications far beyond just insulin. For example, one drug that’s injected and is not insulin is GLP1 agonist.

“It’s revolutionized the way we manage diabetes,” Schurgin said. “The benefit is that it helps with weight loss and still reduces blood sugar. There are people who really try to lose weight, but sometimes the medication they’re on actually contributes to their weight gain. We want to give them every big of help we can because even losing a few pounds can help them tremendously with their diabetes.”

Although Hallmark Health currently has its diabetes center in operation, the Joslin name will soon help the organization re-brand and re-launch itself.

Giove said this opportunity has really helped the hospital stand out in that Hallmark is the only provider north of Boston that provides Joslin-level services. That means no more trips to Boston for patients tired of fighting traffic and finding parking.

“It definitely gives us some cache,” Giove said with a laugh. “But we now can give our patients the same level of care they’d receive at Joslin with easy access. We’re always exploring new affiliations that will enhance the quality of care for our patients. There are still a lot of opportunities out there.”
And, doctors add, there’s no real downside to these affiliations, especially with organizations like Joslin behind them.

“I don’t see any,” said Kramer. “Sometimes our patients have been confused because of the Joslin name, but we’ve explained that they can still come here and know they are receiving the same care by their Hallmark physician, but that it will be augmented by the Joslin affiliation.”

Malden Observer

Dec. 16, 2010

By Natalie Miller

Whether it’s out of curiosity or in hopes of finding a soul mate, people have been using speed dating to meet potential love interests for decades. But what about sitting across the table from a potential new primary care physician?

Hallmark Health System is putting a medical spin on classic speed dating by hosting Match.doc events for local residents looking for a new primary care physician. The first, held in Somerville last October, was so successful Hallmark decided to hold the next event in Malden.

On Wednesday, Dec. 8, five local doctors and one nurse practitioner sat down at Exchange Street Bistro in Malden to speak with local residents. Of the 15 participants that walked through, six left with appointments booked with their new physician.

Jesse Kawa, communications specialist for Hallmark Health Systems — which includes Lawrence Memorial Hospital of Medford and Melrose-Wakefield Hospital — said the events are convenient for people looking for a new physician since they can meet with a number of providers, ask questions and then walk out with an appointment that same day.

Kawa said the idea for the Match.doc events came from a staff member in the Community Services department, who read about similar events at other doctor’s offices in an AARP newsletter.

“We formed a committee,” said Kawa. “It’s a unique idea… and a fun way to match up with a primary care physician.”

In Malden, the doctors that participated included Karyn Entrop, MD and Vivian Ionescu-Tiba, MD, of Hallmark Health Medical Associates at Malden Family Health Center, Albert Fine, MD and Mohammed Hakim, MD of Hallmark Health Medical Associates at 101 Main St. in Medford, Hoai-Nu Vo, MD, whose office is in Melrose, and nurse practitioner Pamela Schwedler, who is located in Malden and specializes in OB/GYN.

Dr. Entrop, who is a member of Hallmark Health Medical Associates, Inc., Hallmark Health’s employed physicians group, said the event was fun.

“It really does feel like a date,” she said, adding that the atmosphere is relaxed, and it gives the doctors a chance to talk about themselves and their practice as well as about their services.
She said most of the questions asked were about the offices specially, such as, how many doctors are available, and how easy it is to get an appointment.

Availability and insurance seemed to be the most important things, said Dr. Entrop, saying that the participants asked about weekend and off-hour care as well as whether Mass Health and Medicare are accepted.

“I enjoyed it,” she said of the process, which offers potential patients a chance to see which physician’s personality fit with them instead of just picking a doctor off an Internet list.
Having a conversation with the participants was also beneficial, she said, as getting to know patients before they come in to the office breaks the ice.

“Then when they come into the office we’ve already met,” she said.
Unlike traditional speed dating events, the length of time each participant was able to spend with the doctors varied.

There was no bell, said Kawa, adding that some spent five minutes, while others took up to 15 minutes to meet with physicians.

She added that Hallmark Health is planning on hosting more Match.doc events in other communities.

Also, in an effort to appeal to a wider scope of potential patients, many languages were spoken at the event in Malden on Wednesday, including Romanian, Vietnamese, Bengali, Hini and Urdu.

The events are free and open to anyone, said Kawa, of any age and health status.

For more information, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information about Hallmark Health, visit or follow on Twitter at

Medford Transcript

Nov. 5, 2010

By Rob Barry

Diabetes is on the rise in Massachusetts and one Medford hospital has devoted a lot of resources to meeting the rise in demands for care. The most recent state Department of Public Health statistics say 7.4 percent of adults in the state were told they had diabetes in 2007, up from 4.3 percent only a decade earlier.

In February last year, Hallmark Health opened a Diabetes and Endocrinology Center at Lawrence Memorial Hospital in Medford. Dr. Sunita Schurgin, chief of endocrinology at LMH, said more than 8,000 people have participated in programs at the center in the past year.

“It was clear for several years that there was a local community that needed local access to good diabetes care,” said Schurgin. “It’s safe to say [diabetes] is on the rise.”

She added the increase could be due — in large part — to a rise in obesity because many people are living an increasingly sedentary lifestyle and not exercising. Schurgin said part of the increase might be attributed to the standards of what is considered diabetes getting stricter.

“I saw a recent study that said 30 minutes of exercise a day could prevent 52 percent of Type 2 diabetes cases,” said Alice Dicenzo, a diabetes nurse and educator who works at the center. “We’ve technologied ourselves right into trouble. You don’t even need to get out of the car to get a cup of coffee anymore.”

Schugin said diabetes requires a specialized level of care and unlike many medical conditions that are simply treated with the appropriate medication, diabetes is easiest to control when patients are very well educated about their condition.

At LMH’s center, patients with Type 1, Type 2 and gestational diabetes receive treatment in three forms: education, support and management. In addition to receiving medication, patients at LMH attend support meetings and learn about quality-of-life changes that might help their condition.

Medford itself is not terribly high above the state average when it comes to diabetes cases. The DPH said Medford’s diabetes hospitalization rate was 7.7 percent higher than the state’s in 2008. Considering the city has a higher than average senior citizen population, however, the state acknowledged this was not unusual.

But while Medford is a bit above the state standard, Massachusetts itself is below the country’s overall rate of 7.8 percent. But there still is an undeniable rise in the disease over the past decade.

“The factors contributing to the increase are hard to tease out, since it could be due to a true increase in the number of cases reflect an increase in the number of people with undiagnosed diabetes getting diagnosed,” said Terri Mendoza, director of the DPH’s Diabetes Prevention and Control Program. “It could also reflect better care, as more people with diabetes are living with their condition.”

Those who are statistically most at risk for Type 2 diabetes include: people with low glucose tolerance, those over age 45, people with a family history of diabetes, the overweight and people with low HDL cholesterol or high blood pressure.

In addition, the DPH has found higher numbers of diabetes cases among certain ethnic groups, including non-Hispanic blacks, Hispanic/Latino Americans, Asian Americans and Pacific Islanders, and American Indians and Alaska Natives.

“Type 2 diabetes may be prevented or delayed in high-risk individuals by lifestyle changes, including modest weight loss and regular physical activity,” said Mendoza. “In addition, people over the age of 45 should be tested for diabetes, as should people under the age of 45 who are overweight and who have one or more of the other risk factors listed above.”

Melrose Free Press

By Christopher Hurley

Nov. 4, 2010

Under normal circumstances, a trip to the hospital is not an excursion Andrew Ference and Brad Marchand would enjoy.

But the Boston Bruins hockey players were more than ready to make a special exception Monday afternoon.

Fresh off a morning practice at the TD Garden, the players took time out of their busy schedule to visit Melrose-Wakefield Hospital Nov. 1. The pair had a guided tour, meeting several members of the staff as well as visiting a number of patients.

“The Boston-area has always been great going out into the community,” Ference said. “Everybody here loves hockey. Everybody has a story about hockey, whether they played it or grew up watching it when the Bruins were winning their Stanley Cups. It’s just a fun place to come out, because everybody really loves hockey and are always excited about the Bruins.”

Hallmark Health, a major league provider of quality and advanced community healthcare, recently joined forces with the hockey stars as the official Healthcare Partner of the Boston Bruins.

The partnership is a natural fit for both Hallmark Health and the team. The local healthcare provider’s orthopedic surgeons and premier Bone and Joint Program provide advanced care, treating orthopedic injuries and disease in people of all ages, including those suffering from sports-related injuries.

“Obviously we’re well supported in the community with corporate sponsorships and at hospitals, so it’s nice to make a few trips here and visit the doctors and some of the patients and help give back as much as we can,” Ference said. “I think it’s important as players and as an organization. We realize how much hospitals like Melrose-Wakefield and Hallmark Health are helping our team out.”

A 13-year NHL veteran, Ference is entering his fifth season with the Bruins, after coming over in a multi-player trade from Calgary in 2007. The 5-foot-11, 189-pound defenseman has battled his fair share of injuries over the course of his career and knows how important it is to maintain a healthy outlook.

Off the ice, Ference has a deep interest in environmental issues. He recently spearheaded the NHLPA Carbon Neutral Challenge, with players offsetting carbon emissions produced through their hockey-related travel with Gold Standard Credits, which puts money back in renewable energy products. He also served as spokesman for the MBTA in encouraging the use of public transportation.

Marchand is entering his third pro campaign and is looking to play his first full NHL season in Boston. The 5-foot-9, 183-pound rookie winger has added plenty of grit to the Bruins fourth line, adding an agitating presence to the lineup.

Despite their tenacious nature on the ice, however, the two Bruins were nothing but cordial to their hometown fans during their hospital visit. The pair signed autographs for over an hour and a half.

There’s been plenty of buzz surrounding this year’s Bruins squad, which has gotten off to an impressive 6-2 start to open the season. Ference and his squad have continued to gain a tremendous groundswell of support from their hometown fans.

“A lot of that excitement and some of those old memories are being stoked again with the way the team is playing,” Ference said. “It definitely makes it more fun.”

And judging by the players’ warm reception, it’s evident the expectations for the team are high. That buzz hasn’t been lost on the players.

“Everybody knows that there is an opportunity to have a real successful year,” Ference said. “Every team always has hope, but when you really have a team that has a little extra  something’s there. I think everybody can feel it and have seen it develop over the last couple of years.

“People are excited about us trying to emulate our counterparts in baseball, basketball and football,” he added. “It’s kind of like, ‘All right, it’s you’re turn, boys. Get on it.’”

Ference and the Bruins appear more than willing to oblige.

News & Events

  $1.45 million improvement project to enhance comfort and convenience for birthing families...


Not to be missed...  

Enhanced Creative Coping:
A new mom's group
Medford Family  Network
Monday, April 23-June 18

VNA and Hospice
Comedy Show FUNdraiser!
Giggles Comedy Club, Saugus, MA
Wednesday, April 25

Taste of Spring
Subaru of Wakefield
Thursday, May 10
10th Annual Christine
Cameron Symposium

MHA Conference Center
Burlington, MA
Friday, May 18

Melrose-Wakefield Hospital 
Golf Invitational

Kernwood Country Club, Salem, MA
Monday, June 25


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