April 1, 2011- Hallmark Health System will soon launch a major advertising and marketing campaign that will include ads in the Boston Globe’s North section as well as several local community newspapers. The campaign features Hallmark Health physicians and a nurse addressing the high quality of clinical programs at Hallmark Health that are equal to if not better than those of other leading hospitals throughout the country.
Advertisements focus on the exceptional medical care at Lawrence Memorial Hospital of Medford, Melrose-Wakefield Hospital and the Hallmark Health Medical Center in Reading. Other advertising messages address Hallmark Health's new clinical affiliation with the internationally acclaimed Joslin Diabetes Center and the system's advanced diagnostic imaging service and nationally recognized bone and joint program.
Rick Pozniak, system director of marketing and communications for Hallmark Health, said the integrated marketing campaign will also include ads on WBZ radio, WBZ-TV and Comcast cable. He said that an important part of this year's marketing initiative is an exciting new website that features an enhanced and contemporary visual design with interactive health assessment tools and virtual tours of Hallmark Health hospitals, cancer center and outpatient medical center in Reading.