The campaign emphasizes the advanced programs and services we offer in our region compared to other hospitals and is centered around large print ads that will be appearing in community newspapers in our primary and secondary markets along with the Boston Globe North of Boston edition. The ads feature Lawrence Memorial Hospital of Medford, Melrose-Wakefield Hospital, Hallmark Health Cancer Center, Hallmark Health Medical Center, Imaging Services, Vascular Services and our Bone and Joint Program. The newspaper ads are integrated with online ads on and the websites of local newspapers.

TV spots are also being created on the Bone & Joint Program and Vascular Services. The TV ads will appear in early April on popular television shows broadcast on Comcast. The year-long campaign will be fully integrated by public/media relations and direct mail initiatives and through social media including YouTube, Facebook, Twitter, the Hallmark Health eNewsletter and the website To see the print ads, click here.

For further information on the campaign, please call Rick Pozniak, System Director of Marketing and Communications at (781) 979-3247.

News & Events

Surgeons at Melrose-Wakefield Hospital now using the da Vinci Xi, the latest, most advanced...


Not to be missed...  

Enhanced Creative Coping:
A new mom's group
Family Resource Center, Everett, MA
Tuesdays, February 6 - March 27
Taste of Spring
Subaru of Wakefield
Thursday, May 10
10th Annual Christine Cameron Symposium
MHA Conference Center
Burlington, MA
Friday, May 18
social facebook   social twitter   social youtube