The campaign emphasizes the advanced programs and services we offer in our region compared to other hospitals and is centered around large print ads that will be appearing in community newspapers in our primary and secondary markets along with the Boston Globe North of Boston edition. The ads feature Lawrence Memorial Hospital of Medford, Melrose-Wakefield Hospital, Hallmark Health Cancer Center, Hallmark Health Medical Center, Imaging Services, Vascular Services and our Bone and Joint Program. The newspaper ads are integrated with online ads on Comcast.net and the websites of local newspapers.
TV spots are also being created on the Bone & Joint Program and Vascular Services. The TV ads will appear in early April on popular television shows broadcast on Comcast. The year-long campaign will be fully integrated by public/media relations and direct mail initiatives and through social media including YouTube, Facebook, Twitter, the Hallmark Health eNewsletter and the website www.hallmarkhealth.org. To see the print ads, click here.
For further information on the campaign, please call Rick Pozniak, System Director of Marketing and Communications at (781) 979-3247.